E-marketing - Why talking to your customers makes perfect sense?


Tel: 020 7946 0527


To find out why e-Marketing may be critical for your business perhaps it may be useful to take a step back in time and get some background on the development of e-Marketing. Please click here

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To get insight into some of the processes that we adopt when implementing an e-strategy campaign for our clients' please click here....



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In this section we take a close look at e-Marketing and the possible impact it can have on your business


Before we begin however, perhaps it helps to get a clear understanding of what e-Marketing really does mean?

e-Marketing or email marketing is simply an easy vehicle to communicate interactively with your customer and opt-in subscriber database via email


Whether you choose to do this through a regular company news bulletin, a special offers newsletter or a mixture of the two, is simply a matter of working out which form produces the best results


We have clients who have increased their profits from 100% - 400% using these strategies - so we're pretty confident that they do work!


Most marketing efforts focus on acquiring new customers and sadly one of the most overlooked elements of marketing success is communication with your existing customers


The truth is that there is a veritable 'goldmine' hidden in relationships with your current customers


We're all aware of the vast panoply of marketing strategies for getting new customers but intersperse some of those with nurturing your relationships with your existing customers and you will see both your profits and customer loyalty increase tenfold


e-Marketing is now very much part of the marketing mix of the Top Fortune 500 companies such as IBM, Dell, Sony etc; and the reasons are fairly obvious:


Take a close look at the average response rates below from the following marketing disciplines


  • 0.5% - 1% - Banner ads
  • 1% - 2% - Direct Mail
  • 10% - 15% - Opt-in Email


Given these figures it makes perfect sense to adopt e-Marketing into the conventional mix to drive traffic and further increase revenue and profits and encourage brand loyalty


And because it is one of the cheapest forms of marketing online it does pack a pretty powerful argument for serious consideration


Given the ongoing demise of the effectiveness of Banner ads, the need to pursue new ways to identify and captivate the online buying public is ever constant


Happily, there are a number of now well-established methods to increase both traffic and revenues most notably via email marketing campaigns and targeted keyword cost-per-click campaigns run by almost all of the top search engines today


So, what are the most important ingredients to run a successful e-marketing campaign?


Firstly, and the most obvious one of course is to have sections on your web sites where visitors can opt-in to receive your special offer newsletters, new product launch notifications etc;






Email Marketing - A quick checklist

Here's a quick checklist of the type of questions that you should be asking yourself before you embark on any e-Marketing campaign:


  • What do you have to tempt your existing customers with?
  • Is there something about you/your company that will benefit them to know about?
  • What are you not offering existing customers that you could possibly be offering?
  • What would happen if you doubled your contact/communication with them?


Recent studies indicate that most people who receive email offers and newsletters have limited time to deliberate over their emails and consider the products they may want to purchase


The key is to make sure your messages are clear, concise, and serve as a convenience factor for your target audience


When e-Marketeer's get this mix right then the rewards can be quite simply staggering with unprecedented sales and repeat orders

What our clients say...

"Really professional great people to work with. Nothing is too much trouble and our search results just keep getting better since we started working with Loyal-e."

Richard Baker - Director

Next Level Group


What can Loyal-e do for you?

Loyal-e have utilised every form of online marketing strategies and traditonal offline marketing campaigns during our 7 years in existence


We have stuck our toes in the water and got our own proverbial feet wet with cost-per-click CPC campaigns, banner ads and online advertising using the big guns such as Google, Overture and Miva


What we bring to the table therefore are e-Marketing strategies honed and refined at the very sharp end of the online spectrum and what we can offer you is:

  • Newsletter design and content strategy
  • Different creative messages
  • Strong sales copy
  • HTML or Plain Text
  • Popular/Different times of day
  • Best days in the week
  • Newsletter delivery & response management
  • Full reports detailing how many email were successfully sent, how many were 'bounced' and more importantly how many actually clicked-through to your site/offer
  • Email Lists


And the cost? - We run full e-Marketing campaigns from design through to delivery from just £150




To acheive your


online goals call


020 7946 0527





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